# Sentegrity Initial State Mathematics

## Sentegrity

```
S = (w_s * Sentience Score) + (w_i * Integrity Score) + (w_e * Engagement Score) + 
    (w_c * Conversion Rate) + (w_a * Audience Sentiment) + 
    (w_n * Niche Relevance) + (w_l * Long-Term Relationship) + (w_m * Crisis Mgmt)
```

**Calculating Scores:**

Sentience Score:

```
Evaluate the KOL's ability to connect emotionally with their audience.
Assess the quality and originality of their content.
Consider their storytelling skills and ability to evoke emotions.
Scale the score to a range of 0-1.
```

Integrity Score:

```
Analyze the KOL's reputation for honesty and trustworthiness.
Consider their past endorsements and sponsorships.
Assess their social media activity for any controversial or misleading content.
Scale the score to a range of 0-1.
```

Engagement Score:

```
Measure the KOL's average engagement rate (likes, comments, shares) on their posts.
Analyze the quality of their audience interactions.
Consider their ability to foster a loyal and active community.
Scale the score to a range of 0-1.
```

Conversion Rate:

{% code overflow="wrap" %}

```
Track the number of conversions (e.g., purchases, sign-ups) driven by the KOL's promotions.
Calculate the conversion rate as a percentage of the total audience reached.
Consider factors like the quality of the call-to-action and the relevance of the promotion.
Scale the score to a range of 0-1.
```

{% endcode %}

Audience Sentiment:

{% code overflow="wrap" %}

```
Analyze the sentiment of the KOL's audience towards the brand or product.
Monitor social media comments and reviews.
Consider the overall tone and attitude of the audience.
Scale the score to a range of -1 to 1, with -1 being highly negative and 1 being highly positive.
```

{% endcode %}

Niche Relevance Score:

```
Analyze the KOL's audience demographics and interests.
Compare the KOL's niche to the client's target audience.
Scale the score to a range of 0-1.
```

Long-Term Relationship Score:

```
Evaluate the KOL's past performance with similar brands.
Consider the duration of the proposed contract.
Assess the KOL's commitment to the brand.
Scale the score to a range of 0-1.
```

Crisis Management Score:

```
Analyze the KOL's past responses to negative incidents.
Assess the KOL's social media presence and reputation management.
Scale the score to a range of 0-1.
```

**Adjusting Weights:**

The weights for these new factors can be adjusted based on the specific needs of the marketplace and the client's priorities. However, a general guideline might be:

* **w\_n (Weight of Niche Relevance):** (0.1 - 0.2)
* **w\_l (Weight of Long-Term Relationship):** (0.1 - 0.2)
* **w\_m (Weight of Crisis Management):** (0.1 - 0.2)
