# Performance Analyzer

KOLab's [Real Time Ask](https://kolab.gitbook.io/kolab/protocol-architecture/frontier-tech/real-time-ask-rta-infrastructure) (RTA) system accelerates transaction volume and increases market efficiency through increased competition. Clients get better pricing, and influencers are hired more quickly. The transparent, open source nature of blockchain promises to accelerate KOLab's RTA system well beyond even the fastest competitor.

Web3 tech allows KOLab to not only report greater data quantities, but also [make a market](https://kolab.gitbook.io/kolab/protocol-architecture/frontier-tech/ad-metrics-market-making) based on real time pricing of ad metrics like CPM, CPC and CPV.
